Work lives everywhere
Email, calendars, documents, accounts, AI chats and half-finished notes rarely agree on the current truth.
MVP in development
One place to run a one-person business.
DANA is being built as an AI chief of staff for self-employed people and solo operators: one conversation for the work scattered across email, calendars, money, research, decisions and a small army of disconnected tools.
The problem
The tools multiply. The owner still has to join the dots.
Most small-business software solves one narrow task. The human remains the integration layer—remembering what matters, moving information around and deciding what should happen next.
Important work competes with admin
The owner becomes planner, researcher, marketer, record-keeper and professional tab-juggler.
More AI can mean more noise
Different models produce different answers. Someone still needs to check, reconcile and turn them into a sensible action.
The DANA idea
A chief-of-staff layer above the tools.
DANA is intended to understand the business context, delegate work to suitable AI models and services, check the results and bring the useful answer back through one interface.
It is being built for real daily use first. Any future product has to earn its place by reducing work, not by adding another dashboard to maintain.
- 01Prepare a useful daily brief from email, calendar, priorities and business records.
- 02Research opportunities, competitors and decisions without losing the evidence behind them.
- 03Keep plans, financial records and operating context current as the business changes.
- 04Delegate specialist work to the right model or tool, then reconcile conflicting outputs.
- 05Present clear next actions while keeping important approvals with the owner.
Early research
What would make this genuinely useful to you?
DANA is still in development. I am speaking to self-employed people, solo operators and small-business owners before deciding what deserves to become a product.
Your answers will help shape the first useful version: the problems it tackles, what it connects to and what should remain firmly under human control.
No sales call is required. Honest criticism is considerably more useful than polite enthusiasm.
Behind DANA
Built from actual business mess.
I'm Grant Finlayson. I've spent more than 20 years building and testing websites, digital products, affiliate projects, podcasts, email lists and business systems, alongside work in training, management, logistics and the Royal Engineers.
DANA grew out of a recurring problem across those attempts: useful information and tools existed, but keeping the whole operation coherent still depended on one overloaded human brain. I am building the system I needed.
SEO distinction20+ years digitalSelf-employedTrainer & managerArmy veteran